ARE HOME BUILDERS LOOKING THIS GIFT HORSE IN THE MOUTH?
subdivisions one Culture
Hardy worries that new subdivisions that are all dark blue, gray and brown may fall into the same look-alike rut as the old days of white-, tan-, and clay-sided homes. Color can certainly help differentiate competing builders, especially as more and more millennials flood the home buying space.
“Everything is about individualism now. The millennial home buyer is conditioned by an on-demand, smartphone culture to expect individual preferences. I believe home builders who limit color choice are going to struggle against home builders who are more flexible,” asserts Hardy.
Hardy cites the darker, saturated color palette now available to designers and home builders through the industry’s top-selling cladding material, vinyl siding. “For example, Alside Siding’s Explorer Collection breaks new ground with seven on-trend vinyl siding colors, including Rustic Timber, Riviera Dusk, Sterling Gray, and four more. Sophisticated, luxury-look colors like these are a superb way for homebuilders to differentiate their homes at surprisingly affordable price points,” Hardy explains.